Branding

Project Overview

Brand Name: Limeo

Industry: Home Décor / Interior Styling

Goal: Build a fresh and elegant brand identity that reflects creativity, sophistication, and modern home aesthetics.

Primary Color: Purple (#7B3F9D or similar) – representing luxury, creativity, and calmness.

Brand Research & Strategy

Target Audience: Urban homeowners, interior lovers, people seeking stylish yet comfortable living spaces.

Brand Attributes: Elegant, Creative, Sophisticated, Modern, Inspiring.

Logo Design Concept

Core Idea: A minimal logotype with a stylish twist, combining elegance with a home-inspired symbol (roof shape, abstract lines, or geometric icon).

Why: Reflects both creativity and sophistication while staying timeless.

Typography

Primary Font (Logo & Headings): A modern serif or geometric sans serif (Cormorant Garamond)

Secondary Font (Tagline & Body): A clean sans serif (Lato).

Brand Colors

Primary: Purple (#7B3F9D) – Luxury & Creativity

Secondary:

• Soft Lavender (#C7A4D4) – Calmness

• Charcoal Grey (#2E2E2E) – Balance & Elegance